The Body Shop, a pioneering name in the beauty industry, has today announced a significant milestone: it has become the world’s first global beauty brand to achieve 100% vegan product formulations across all its ranges. This includes skincare, body care, haircare, makeup, and fragrance, with all formulations now certified by The Vegan Society.
This landmark achievement is the result of a rigorous certification process, where The Body Shop meticulously evaluated over 4,000 ingredients used in more than 1,000 products. The certification by The Vegan Society, known for its stringent standards, confirms that the brand’s entire product portfolio is free from animal-derived ingredients.
The Body Shop has a long history of advocating for animal rights. The brand was the first beauty retailer to campaign against animal testing in cosmetics back in 1989. While the fight for a global ban on animal testing continues, the transition to a fully vegan product range represents the next significant step in The Body Shop’s commitment to cruelty-free beauty.
The vegan cosmetics market is growing rapidly, with a projected compound annual growth rate of 6.31% from 2023 to 2028, potentially reaching $24 billion by 2028. The move by The Body Shop aligns with increasing consumer demand, particularly among younger shoppers, for vegan and cruelty-free products. Recent surveys indicate that over one in ten young people consider ‘vegan’ to be an important factor in their health and beauty purchase decisions.
Ian Bickley, Chief Executive Officer of The Body Shop, expressed his pride in this accomplishment: “We did it! Every single product formulation from The Body Shop is now certified by The Vegan Society. We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
The Vegan Society’s Director of Business Development, Chantelle Adkins, also commended The Body Shop on its achievement: “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark. This has been a massive project for them and showcases their commitment and dedication to vegan beauty. We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”
The Body Shop’s new campaign, titled “Yes! Another Vegan,” playfully acknowledges the common reaction to the word ‘vegan’ – the eyeroll – as it seeks to challenge and change perceptions around vegan beauty. The campaign highlights the brand’s dedication to ethical practices and aims to bring attention to the importance of vegan and cruelty-free products in the beauty industry.
As the brand celebrates this major achievement, it continues to set the standard for others in the industry, urging fellow beauty companies to follow suit in reducing animal exploitation and advancing cruelty-free and vegan products.
For more details, visit The Body Shop’s official website or The Vegan Society’s website.