Outfit7, the company behind the global mobile gaming sensation Talking Tom & Friends, has announced its participation in the Green Game Jam 2024. Building on the success of last year’s event, where My Talking Angela 2 scooped two prestigious awards, the mobile gaming company is renewing its commitment to environmental causes with new eco-friendly gameplay features in two of its hit titles—Talking Tom Gold Run and My Talking Tom Friends. These features, available through 19th September, aim to inspire players to engage in real-world environmental actions.
Taking on Trash in Talking Tom Gold Run
The mobile hit Talking Tom Gold Run introduces a novel recycling challenge for players. As part of the Green Game Jam initiative, gamers collect Trash Bag Tokens while running through the familiar high-energy courses. The tokens can be exchanged for in-game rewards by tossing plastic into recycling bins, symbolising a real-world environmental message.
As players recycle and collect more tokens, the on-screen environment undergoes a striking transformation. What starts as a polluted and littered world is slowly cleaned up, giving players a visible reminder of the impact of their actions. To incentivise further eco-friendly gameplay, players can unlock special rewards, including an exclusive Eco Angela outfit for the character Angela.
Growing for Good in My Talking Tom Friends
In My Talking Tom Friends, the focus is on regrowing food and sustainability. Throughout the Green Game Jam, players can earn fertilizer and seeds by cleaning up garbage in the game’s virtual world. Using these resources, they can grow vegetables for Tom and his friends. In an ongoing cycle of sustainability, the more veggies Tom eats, the more garbage is produced, encouraging players to continue cleaning and growing.
The game offers a light-hearted but powerful message about the importance of sustainable living and the environmental benefits of reducing waste and growing food at home.
From Virtual Gameplay to Real-World Environmentalism
Green Game Jam 2024 is about more than just in-game activities. This year, the event has set an ambitious goal: to inspire one million people to take real-world environmental action. As part of this mission, Outfit7 will host a range of special activations across its popular social media platforms. Players are encouraged to participate in the global #RERERE campaign by sharing images of themselves taking action—whether by picking up trash or growing their own food—and posting their efforts on social media.
To further engage the audience, Outfit7 has promised a special in-game reward for those following the campaign. A unique code, to be shared across their social channels after the Green Game Jam, can be redeemed for exclusive in-game items, adding an extra layer of incentive for eco-conscious gameplay.
A Message of Fun and Responsibility
Outfit7’s engagement in Green Game Jam 2024 exemplifies how the gaming industry can blend entertainment with environmental responsibility. By incorporating these eco-friendly challenges into Talking Tom Gold Run and My Talking Tom Friends, Outfit7 hopes to encourage its vast player base to take meaningful action, both in the virtual world and beyond.
With over 24 billion downloads globally and 470 million active players monthly, Outfit7 has a unique platform to inspire widespread environmental change. Through the power of play, the company is harnessing its reach to make a positive impact on the planet, encouraging gamers to REcycle, REgrow, and REuse.
For those ready to take part in Outfit7’s green initiatives, Talking Tom Gold Run and My Talking Tom Friends are available to download now, with the new eco-friendly features in play until 19th September.
For more information, visit www.outfit7.com.