Beko, Europe’s largest home appliance manufacturer, has called for a stronger and more unified industrial strategy to maintain the continent’s competitiveness in the global clean energy transition. Speaking at a key event on the EU’s Clean Industrial Deal, the company stressed the need for investment-driven policies that support decarbonisation, energy efficiency, and innovation.
Beko’s CEO, Hakan Bulgurlu, urged European leaders to ensure that industries committed to sustainability are not left at a disadvantage. “Europe needs a bold, investment-driven industrial strategy and regulatory framework that allows companies to thrive,” he said. “The Clean Industrial Deal marks a pivotal moment for Europe’s industrial future. But it must deliver on its promise of making Europe a leader in green and competitive industries—without risking our manufacturing base in the process.”
A Strategic Role in the Green Transition
Beko is pushing for recognition of the home appliance industry as a key contributor to Europe’s climate goals. The sector not only provides thousands of jobs but also plays a crucial role in energy efficiency, supply chain resilience, and innovation.
“Energy-efficient appliances are one of the fastest and most cost-effective ways to cut emissions, lower energy bills, and support the clean energy transition,” Bulgurlu added. “To accelerate progress toward climate neutrality, the EU should enhance support for the industry by mobilising investment incentives and ensuring a level playing field in international trade.”
Beko has long prioritised sustainability, with energy-efficient appliances now accounting for over 70% of its production. The company believes that energy efficiency—often described as the “first fuel” in the transition to clean energy—should be central to Europe’s industrial strategy.
Investment, Not Just Regulation
Bulgurlu warned that Europe’s industrial policies must go beyond regulations and actively support businesses through targeted investments in clean technology and infrastructure. He called for incentives to encourage the adoption of renewable energy, sustainable manufacturing practices, and resilient supply chains.
“While companies often choose between profit and responsibility, Beko has shown that a balanced approach makes good business sense,” he said. “We have already demonstrated leadership in sustainable innovation—our products save energy, reduce waste, and align with the Green Deal. But we cannot succeed alone. Europe must move from reactive policies to proactive investments in its industrial sector.”
Beko’s appeal comes at a time when European industries face increasing pressure to meet ambitious climate targets while remaining competitive in a rapidly evolving global market. The company argues that without the right level of support, Europe risks losing ground to other regions that are accelerating clean energy investment.
As discussions on the Clean Industrial Deal continue, Beko hopes that EU policymakers will take decisive action to ensure Europe remains a leader in sustainable manufacturing and industrial innovation.