Kansas City-based musical instrument rental company, Backline Now, has announced a new partnership with Play Back, the world’s leading guitar and bass string recycling programme, powered by TerraCycle. The initiative aims to tackle the environmental impact of discarded strings, which often end up in landfills, by offering a sustainable recycling solution for musicians.
The collaboration marks a significant step in Backline Now’s commitment to sustainability. As a company that regularly uses large quantities of guitar and bass strings through its rental services, the partnership with Play Back allows the company to actively contribute to reducing waste while supporting the wider music community.
Neil Rosenbaum, CEO of Backline Now, explained, “As a company that consumes a significant number of guitar and bass strings through our rentals, it’s amazing to have the opportunity to keep these strings out of the landfill. Sustainability is a cornerstone of our business, and partnering with Play Back ensures that we’re doing our part to reduce waste while continuing to support the music community.”
The Play Back programme allows Backline Now to collect used strings and send them to be recycled into new metal alloys and industrial plastics, diverting waste from landfill and promoting a more circular economy. By repurposing the materials, the initiative not only contributes to waste reduction but also supports the creation of new, sustainable products.
The collaboration reflects Backline Now’s broader environmental goals, which include finding innovative ways to reduce the company’s ecological footprint while maintaining its high standards of service. By participating in the Play Back programme, the company is taking responsibility for the disposal of used strings, ensuring they are put to good use in the production of new materials, instead of contributing to waste.
Backline Now’s partnership with Play Back comes at a time when businesses and individuals alike are increasingly recognising the importance of sustainable practices in all aspects of life, from music to manufacturing. The company’s efforts to reduce its environmental impact while supporting the music community highlight its commitment to creating positive change both locally and globally. For more information on Backline Now’s involvement in Play Back, https://backlinenow.com/commitments-for-good