Asahi Group Holdings has unveiled its Sustainability Growth Platform, beginning with a global competition named The Challenge (Environment) to encourage startups and scaleups worldwide to develop transformative environmental solutions. The initiative supports Asahi’s commitment to achieving net zero emissions across its value chain by 2040.
Drahomira Mandikova, Asahi’s Chief Sustainability Officer, emphasised the importance of partnerships in tackling pressing environmental issues. “The Challenge reflects Asahi’s dedication to collaboration and innovation in driving impactful change,” she said. “By engaging with visionary startups, we aim to accelerate progress towards a sustainable future.”
Collaboration with Antler Ibex
To execute this ambitious project, Asahi has partnered with Antler Ibex, the corporate innovation division of global venture capital firm Antler. The collaboration leverages Antler’s extensive network and expertise in scaling bold, innovative ideas. Mandikova added, “Together with Antler Ibex, we’re prepared to support ideas that can bring us closer to net zero.”
Baz Saidieh, Global Partner at Antler, praised the initiative, stating, “Solving the world’s biggest challenges requires collaboration and bold thinking. The startup ecosystem isn’t just an opportunity; it’s a critical foundation for achieving sustainability.”
Focus Areas for Innovation
The Challenge invites submissions in critical sustainability areas, including:
- Sustainable Agriculture & Raw Materials
- Renewable Energy & Efficiency
- Sustainable Packaging & Circular Economy
- Water Conservation & Efficiency
- Sustainable Transportation
- Sustainable Product Design & Market Models
- New Impact Business Models
Nathan Jackson, from Circular Ventures at Asahi Beverages, noted the value of venture collaboration in tackling these challenges. “The level of innovation in the sustainability space is inspiring. The Challenge allows us to integrate cutting-edge ideas into Asahi’s sustainability journey, scaling solutions that benefit the environment and society.”
Benefits for Participants
Selected startups and scaleups will gain unique opportunities, including:
- Building strategic relationships with Asahi and industry leaders.
- Accessing Asahi’s network of expertise, data, and tools.
- Exploring potential commercial partnerships to scale sustainable solutions.
Asahi’s Vision for Sustainability
Asahi’s Sustainability Growth Platform is part of its broader strategy to innovate across its global operations while fostering a culture of collaboration. Through initiatives like The Challenge, the company aims to tackle environmental challenges and create long-term value for both the planet and its stakeholders.
The winners of The Challenge (Environment) will collaborate with Asahi to implement solutions, ensuring they contribute meaningfully to the company’s 2040 net zero goals. The final projects and results will be showcased at key innovation and sustainability events in 2025. Apply to The Challenge (Environment) here: https://bit.ly/AGH-The-Challenge-Application