A new study has underscored a pressing demand for more decisive government action on climate change and environmental issues from the British public. The landmark report, *Britain Talks Climate 2024*, conducted by Climate Outreach and More in Common, surveyed over 5,000 individuals across England, Scotland, and Wales, revealing widespread support for robust political leadership in addressing climate challenges.
The research shows a clear consensus among Britons for accelerating efforts towards achieving net zero carbon emissions. Approximately 60% of respondents support pushing forward with net zero initiatives, with many believing such efforts will ultimately benefit the UK. This support is mirrored in the call for substantial investments in renewable energy, with a significant portion of the public favouring substantial government expenditure in this area.
Rachael Orr, Chief Executive Officer of Climate Outreach, commented on the findings: “The data highlights a strong desire for leadership and clear communication on climate issues. The public is eager to see the government take bold actions, and they are willing to support investments in climate solutions if these measures are communicated effectively.”
The study also reveals a broader sentiment of not wanting to tackle climate change in isolation. Respondents are calling for a fair and inclusive transition to a low-carbon future, with 64% believing that the UK government still has time to implement meaningful climate policies. Furthermore, 58% of participants advocate for a cross-party approach to climate action, suggesting that the issue should transcend short-term political disputes.
A significant portion of the population—51%—feels that the cost of adopting low-carbon technologies should not fall solely on individuals, suggesting that expecting people to cover these costs themselves is excessive. The public is expressing a need for government support in making the transition to net zero, particularly for those on lower incomes.
Luke Tryl, UK Director at More in Common, noted the disconnect between political actions and public opinion: “This research reveals a clear gap between public expectations and current political actions. Britons are not only calling for ambitious climate policies but also for collaboration across political lines. As the general election approaches, there is a strong message to politicians to avoid turning climate issues into a divisive topic and instead focus on a unified approach to address this critical issue.”
The report indicates that investment in climate action fosters a sense of optimism and belonging among the public, suggesting that effective climate leadership could enhance national morale and create positive social impacts. The study highlights an urgent need for government and political parties to align with the public’s climate priorities, ensuring that climate change remains a central and constructive focus of political discourse.
As the UK looks ahead, the call for stronger, more coordinated climate action continues to resonate, with a clear mandate from the public for both immediate and sustained efforts to address the climate crisis.