Upfield, a global leader in plant-based foods, has announced a major breakthrough in sustainable packaging with the launch of the world’s first plastic-free, recyclable tub for its plant butters and spreads. This innovation, developed in collaboration with Footprint, MCC, and Pagès Group, is set to revolutionise the packaging industry and support Upfield’s ambitious environmental goals.
The pioneering paper-based tubs, introduced initially in Austria with the Flora Plant brand late last year, mark a significant step in Upfield’s strategy to reduce plastic use across its product range. The company aims to replace up to two billion plastic tubs by 2030, effectively eliminating more than 25,000 tonnes of plastic waste annually.
David Haines, Group CEO of Upfield, expressed pride in the company’s progress, noting, “As a global leader in plant-based foods, we are committed to making a positive impact on the environment. Plastic waste is a critical issue, with 40% of all plastic produced being used for single-use packaging. Our goal of innovating beyond plastic tubs is a major milestone, and we’re excited to extend this breakthrough across our most iconic brands.”
The new paper tubs are crafted from compressed wet paper fibres, making them both oil-proof and waterproof while being fully recyclable within local paper waste streams. They have received Conventional Plastic Free Certification and use paper sourced from a PEFC-certified supplier. Upfield also anticipates achieving home compostability certification by 2025.
Karina Cerdeira, Head of Packaging at Upfield, highlighted the significance of the development, saying, “Creating a durable, oil-resistant paper tub was a challenge many deemed impossible. Thanks to dedicated efforts from our R&D teams and numerous prototypes, we’ve turned this vision into reality. This paper tub represents a major leap forward in sustainable packaging and sets a new industry standard.”
The new packaging does not include a plastic liner, allowing it to be recycled alongside other paper and cardboard household waste, a feature verified by a leading European recycling company. This development contrasts with many existing paper packaging solutions that still rely on plastic liners, which complicate recycling.
Footprint, known for its material sciences technology, played a crucial role in the creation of the paper tub. Yoke Chung, Co-founder and Chief Technology & Innovation Officer for Footprint, praised the collaboration, stating, “Our partnership with Upfield underscores our commitment to sustainability. The introduction of this oil-resistant paper tub sets a pioneering standard for the industry. We are thrilled to support Upfield’s transformative endeavour and contribute to a more sustainable future.”
As Upfield continues its journey towards reducing plastic use, the company remains focused on further innovations in packaging, including developing new sizes and formats and enhancing compostability features.
For more information on Upfield’s sustainable packaging initiatives, visit their website at Upfield.com.