Univar Solutions B.V., a subsidiary of global leader Univar Solutions LLC, has announced a significant expansion of its ingredient portfolio with an exclusive agreement with Meurens Natural. The deal, which focuses on the distribution of Meurens Natural’s Sipal® and Natu® ranges of non-refined organic and natural products, will cover Poland and Italy. This partnership aims to meet the increasing demand from food manufacturers for sustainable and organic ingredients across Europe.
The move comes at a time when the organic food sector is experiencing rapid growth, driven by consumer preferences for healthier and more environmentally responsible products. Aaron Lee, Global Vice President of Health and Nutrition at Univar Solutions, highlighted the shifting landscape in the food industry: “There is a clear shift towards healthy nutrition and sustainability. Consumers are not only looking for better food products for their health but also for the environment. This has created a significant demand for clean labels, natural ingredients, and plant-based options.”
Meurens Natural, a well-established supplier of organic and natural cereal extracts, aligns perfectly with Univar Solutions’ commitment to sustainability. The partnership will enable Univar Solutions to enhance its offering to food manufacturers looking to develop products that cater to these growing consumer trends. With a focus on transparency and traceability, the collaboration between Univar Solutions and Meurens Natural promises to deliver ingredients that meet the highest standards of quality and environmental responsibility.
Tim Van de gehuchte, Sales and Marketing Manager for Meurens Natural, expressed enthusiasm for the expanded partnership: “We are excited to extend our distributor partnership with Univar Solutions in these strategic European markets. Our collaboration underscores our shared commitment to quality and sustainability in every ingredient we provide. As an ingredient supplier, our goal is to use natural production processes to minimise our environmental footprint.”
Foodology by Univar Solutions, the company’s innovative arm dedicated to food and ingredients, will play a pivotal role in this partnership. Through its network of solution centres and test kitchens, Foodology offers specialised technical and culinary support to help food brands develop and refine their products. This includes assisting with the incorporation of Meurens Natural’s ingredients into dairy, bakery, and beverage applications, which are key areas of growth in the sustainable food market.
The Sipal® and Natu® product lines offer a variety of cereal extracts, powders, and proteins derived from organic and conventional raw materials such as rice, wheat, oat, spelt, corn, and barley malt. These ingredients provide essential functionalities, including sweetness, natural colour, viscosity, and binding, which are critical in creating high-quality food products that appeal to health-conscious consumers.
As the food industry continues to evolve, Univar Solutions is positioning itself as a leader in providing sustainable ingredients that help businesses reduce their environmental impact while meeting the growing demand for organic and natural products. The addition of Meurens Natural’s offerings to Univar Solutions’ portfolio marks a significant step in the company’s strategy to support the latest trends in health and nutrition innovation.
For more information on Univar Solutions’ sustainable food ingredients, visit univarsolutions.com.